Answer every WhatsApp message instantly — without hiring a night shift
Customers already expect a WhatsApp reply in minutes, not the 24 hours that's fine for email. We build official WhatsApp Business API integrations with an AI layer that responds instantly, qualifies leads, sends order updates, and hands off to a human exactly when it matters.
The problems that bring clients to us
These are the three most common situations we hear from businesses before they commission a custom solution.
Customers message you on WhatsApp and wait hours for a reply
WhatsApp has trained customers to expect a reply in minutes, not the 24 hours acceptable for email. Every hour a message sits unanswered, the lead is cooling off — or messaging a competitor who replies faster.
You're running WhatsApp Business from someone's personal phone
One device, one login, zero visibility for the rest of the team. When that person is off sick, in a meeting, or leaves the company, the conversation history — and the customer relationship — goes with them.
You can't message customers proactively without risking a ban
WhatsApp gives you a 24-hour window to reply freely after a customer messages you — outside that, only pre-approved template messages are allowed. Get it wrong and Meta throttles or suspends your number, taking your entire channel down with it.
What We Build
A WhatsApp Business API setup that responds instantly and never breaks the rules
We set up an official WhatsApp Business API connection through Meta, verified and green-tick eligible, with an AI layer that answers instantly using your catalog, FAQs, and order data. It resolves what it can, hands off to a human with full context when it can't, and only ever messages outside the 24-hour window using templates Meta has actually approved — so your number stays live.
What's included
- Official WhatsApp Business API setup via Meta Cloud API, with Business Verification and green-tick support
- AI chatbot trained on your catalog, FAQs, and order history for instant, accurate first response
- Approved message templates for order updates, appointment reminders, and re-engagement outside the 24-hour window
- Shared team inbox — every agent sees the full conversation, no more 'did someone already reply to this?'
- Context-preserving handoff from AI to human the moment a query needs judgement, not just answers
- Two-way sync with your CRM, helpdesk, or store (HubSpot, Zendesk, Shopify) so WhatsApp isn't a data island
What we scope engagements like this to achieve
- <30 sec
- Average first response time
- 70%
- Queries resolved without a human
- 3×
- More after-hours leads captured
- 24/7
- Coverage without a night shift
Illustrative targets based on projects of this scope — we'll set the real numbers for your business in the discovery call, not after signature.
Industries we serve
Tech stack
Compliance standards
The WhatsApp rules that make or break a business number
The WhatsApp Business Platform is powerful — and unforgiving if you don't follow its rules. Get verification, timing, or opt-ins wrong and Meta throttles or suspends your number. This is what we build around, with a link to verify it yourself.
Meta Business Verification
Every number sending at real volume needs Meta Business Verification — a linked Business Manager, a registered number, and proof of business legitimacy. We handle the submission. Unverified numbers are capped at 250 conversations a day, which won't cover real support volume.
The 24-hour customer service window
Once a customer messages you, you have 24 hours to reply with anything — text, images, buttons. Outside that window, only pre-approved template messages are allowed. We track this per conversation automatically so nothing gets sent non-compliantly.
Message template categories
Meta approves templates in three categories — Utility (order updates, reminders), Marketing (promotions, re-engagement), and Authentication (OTPs). Each has different approval rules and pricing. We scope and submit the right category before you rely on it.
Opt-in requirements
You can't message a customer on WhatsApp until they've explicitly opted in — a checkbox or a click-to-WhatsApp ad click alone doesn't count without proper consent language. We build opt-in capture and record-keeping into the flow so your number never gets flagged.
What businesses ask us before they start
Do we need Meta's approval to use the WhatsApp Business API?
Yes — Meta requires Business Verification before you can send messages at scale. We handle the application, the Facebook Business Manager setup, and the phone number registration. Approval typically takes 1–5 business days once your documentation is submitted correctly.
What's the difference between the WhatsApp Business app and the Business API?
The free app is built for one person on one phone — fine for a single shopfront. The API is what lets multiple agents, an AI layer, and your CRM all work from the same number simultaneously, with no app installed on any device. If more than one person needs to see WhatsApp conversations, you need the API.
Can we send marketing or reminder messages, not just replies?
Yes, but only through Meta-approved message templates once you're outside the 24-hour window a customer's message opens. We submit and get your templates approved — order confirmations, appointment reminders, re-engagement — so your outbound messaging stays compliant and your number doesn't get flagged.
Will customers know they're talking to a bot?
We disclose it upfront — both because it's good practice and because several of the jurisdictions we work in require it. In our experience it doesn't hurt conversion; customers care about getting a fast, correct answer, not the identity of who typed it.
How long does this take to set up?
A standard integration — API setup, AI trained on existing FAQs and catalog, and template approval — takes 3–5 weeks. A custom build with deep CRM or helpdesk integration and multi-agent routing typically takes 5–7 weeks.
Ready to stop doing this manually?
The first call is with a senior engineer — not a sales rep. We'll review your situation and tell you honestly whether custom software is the right solution, what it would take to build, and whether we're the right team for it.
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