Stop managing KPIs from spreadsheets your team built in 2019
Decisions made from stale data are decisions made from guesswork. We build real-time analytics dashboards that pull from every system you use — Stripe, HubSpot, your database — and surface the numbers your team needs to act on today.
The problems that bring clients to us
These are the three most common situations we hear from businesses before they commission a custom solution.
Your weekly report takes half a day to pull together
Copy-pasting from five tabs, formatting in Excel, emailing a PDF by Friday. There is a better way. Every hour spent on that report is an hour not spent on the decisions it was supposed to inform.
Different people have different numbers for the same metric
Finance says revenue is X. Sales says it's Y. Ops says it's Z. The weekly meeting spends 30 minutes debating which is correct, 20 minutes explaining why the differences exist, and 10 minutes on actual decisions.
You find out about problems a week after they happened
Revenue dropped on Tuesday. You found out the following Monday when the CFO raised it in the board meeting. Seven days is a long time to be flying blind when something goes wrong.
What We Build
A single source of truth your whole leadership team can trust
We build a data warehouse that pulls from all your systems and a dashboard layer on top that gives every role the view they need — with automatic anomaly detection so issues surface before someone notices them manually.
What's included
- Single-source data warehouse connected to all your business tools
- Real-time dashboards with role-based access per department
- Automated weekly digest emails to leadership with trend highlights
- Anomaly detection — alerts when KPIs move outside expected ranges
- Drill-down from headline metric to transaction-level detail
- Export to PDF, CSV, and Google Sheets on demand
What we scope engagements like this to achieve
- 8 hrs → 0 min
- Weekly reporting time
- 100%
- Metric consistency across teams
- 5×
- Faster issue detection
- 1 source
- Of truth for every metric
Illustrative targets based on projects of this scope — we'll set the real numbers for your business in the discovery call, not after signature.
Industries we serve
Tech stack
Compliance standards
What businesses ask us before they start
How do you get data from all our different tools?
We build an ETL pipeline that pulls from every source with an API — Stripe, HubSpot, Intercom, QuickBooks, Google Analytics, and your own database. Data lands in a centralised warehouse and updates on a schedule you configure.
How is this different from Looker or Metabase?
Looker and Metabase are excellent general-purpose tools. We build the custom data models, the specific visualisations your leadership uses, and the anomaly alerts your ops team needs. You can use them as the UI layer if you prefer — or we build a fully custom dashboard.
Who can see which dashboards?
Role-based access is built in from the start. Your CEO sees the P&L overview. Sales sees the pipeline. Support sees ticket volume. Each view shows only what's relevant — and nothing that should stay within a team.
What does anomaly detection look like in practice?
You set baseline expectations and thresholds. When daily revenue drops more than 15% below the 30-day average, you get a Slack message or email — not a silent dashboard you have to remember to check.
How long does this take to build?
A dashboard connecting 3–4 data sources with role-based access typically takes 4–6 weeks. A full data warehouse with custom modelling and anomaly detection is typically 8–12 weeks.
Ready to stop doing this manually?
The first call is with a senior engineer — not a sales rep. We'll review your situation and tell you honestly whether custom software is the right solution, what it would take to build, and whether we're the right team for it.
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